Monday, April 8, 2013

Stampin' Up! Color Refresh 2013

Q: What are the new core colors, and what are the In Colors that are returning as core colors?
A: The one new color is called Smoky Slate. The nine returning In Colors as core colors are Bermuda Bay, Blushing Bride, Calypso Coral, Crushed Curry, Island Indigo, Pear Pizzazz, Pool Party, Soft Sky, and Wisteria Wonder.

Check out these colors displayed in their new collections!
Q: Why are colors being discontinued?
A: We retired colors based on sales history and focus group feedback. We also looked at our overall color offering and determined what colors were not working with others. We sent out surveys, looked at trends, and determined what colors are out of date, etc.
Q: Why have some of the carryover colors changed collections?
A: With the changes, we found that a few colors fit better in a different collection. We also organised our colors to be more complementary within each collection.
Q: When will the new color kit be available, and will it be available to customers, too?
A: The new color kit will be available starting May 31. The kit will be available through the catalog year. All other new color products will be available with the new catalog on May 31.
Q: What about my new recruits? If they sign up between now and the end of May, will they still receive old colors?
A: Remember that the Starter Kit is mostly customizable, so you'll want to make sure your new recruits only add colors that will carry over into the next catalog. Beginning April 24, new recruits can choose anything on preorder-including new color items.    
Q: Will colors be retired in My Digital Studio?
A: We do not retire colors or products from My Digital Studio. All retiring colors will stay in your color palette.
Q: Will the new colors be available in My Digital Studio?
A: Yes. A download will be available on June 1 to add the new colors free of charge. Watch for additional downloads for accessories in new core colors after that time. 
Check out the following video to see the new color collections with samples of cards.


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